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Many of the digital innovations that I've reviewed seem clever enough, but struggle to get a customer trial. Why is that and what can entrepreneurs do to improve their success rate?
Cyber attacks are clearly a concern for consumer-oriented businesses, but what is the risk to oil and gas? Should we be concerned? Hell, yes.
We all have an uneasy sense that jobs are changing rapidly, thanks to digital, but what will be the future of oil and gas work in an increasingly digital world?