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I went to the Global Petroleum Show with high digital hopes, and came away pretty disappointed. The vast majority of suppliers to the industry are just not in the game.
One word that does not describe the oil and gas world is “agile”. Why is being agile suddenly something that the industry aspires to?
Many of the digital innovations that I've reviewed seem clever enough, but struggle to get a customer trial. Why is that and what can entrepreneurs do to improve their success rate?