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Digital technologies are overturning one industry after another, so what should be the digital strategy for a typical upstream oil and gas company? Digital technologies are here to stay, they're evolving much faster than anyone can easily predict and they will have unforeseen impacts. They are...

Digital technologies are overturning one industry after another, so what should be the digital strategy for a typical upstream oil and gas company? Here’s our view.

 

Many industries today benefit from applying analytics to their more vexing problems. Examples include life insurance companies who try to predict customer acceptance of new insurance products, retailers who predict the sales of new outlets, cable companies who try out new cable bundles, and food companies who plan menu choices (such as an all you can eat shrimp dinner special) based on expected availability of key commodities (like shrimp).