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So, you're considering a digitalisation effort in your company. How should you organise your effort? Do you embed a team inside one of your existing technology organisations (yes, you probably have more than one). Do you launch a new organisation? Do you create a hybrid team of business, IT and operations? Duration: 10m 05s

The last several meetings that I’ve had with oil and gas industry executives have ended with a variation of the same question: now that we have reduced our costs to match commodity prices, how do we keep them from rising again?