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Many of the digital innovations that I've reviewed seem clever enough, but struggle to get a customer trial. Why is that and what can entrepreneurs do to improve their success rate?

What should the digital strategy be for today's oil and gas services companies, in an uncertain and shifting economy? Not your dad's gameplan, that's for certain. The wave of digital transformation unleashed by the constant advancement of technology is unrelenting and services companies are actually going to...

 What should the digital strategy be for today’s oil and gas services companies, exposed and buffeted by unbounded cost and productivity pressures? Not your dad's gameplan, that's for certain.